Outlaw Light and NUTHIN FANCY CO. Join Forces for Fall Collaboration

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Outlaw Light and NUTHIN FANCY CO. Join Forces for Fall Collaboration

Beloved light beer brand’s three-piece collection of hats and apparel lands this October at NUTHIN FANCY CO.

DENVER (Sept. 14, 2026) — Outlaw Light Beer, the fastest-growing domestic light beer in the U.S., is taking its brand from the cooler to the closet through a fall collaboration with NUTHIN FANCY CO., the Maryland-built outdoor label whose hats have become a fixture on stages, boat ramps, and back roads across the country.

The lineup includes a camo hat, a black hat, and a camo t-shirt, each carrying artwork from both companies and priced from $40 to $42. The camo tee features Mossy Oak original bottomland camo with the crossover Nuthin Fancy logo within the Outlaw Light Beer antlers. The Pioneer Outlaw hat is an all-black trucker snapback hat featuring the crossover Nuthin Fancy logo within the Outlaw Light Beer antlers. The Comus Outlaw hat features Mossy Oak fall foliage camo with the crossover Nuthin Fancy logo within the Outlaw Light Beer antlers. The collection will drop Oct. 1., with the full assortment available at nuthinfancyco.com.

The pairing is less a traditional licensing deal than a crossover that was already in motion. NUTHIN FANCY CO. started in 2017 by Jackson Grove as an idea among friends in Frederick, Maryland, who wanted gear they would actually reach for, and word of mouth turned the first small batches into a label known for headwear made to be worn and lived in. The two brands have been circling the same world for years, with Outlaw showing up from the water and the woods to the racetrack and the country music circuit. The overlap was there long before the paperwork.

"Putting a logo on something doesn't mean people are going to wear it. It still has to look and feel right, and that's a harder test than any ad we could buy," said Ari Opsahl, CEO of Outlaw Light Beer. "Jackson and his crew have been passing that test for years. Earning a spot in somebody's everyday rotation means more to us than a billboard ever will."

The two names have crossed paths before. HARDY, an investor in Outlaw Light, regularly performs in NUTHIN FANCY CO. hats, a detail neither side planned and both took as a sign.

"We turn down plenty of ideas that were only ever going to be a logo on a blank shirt or hat," said Jackson Grove, founder of NUTHIN FANCY CO. "This one we wanted. The beer already lives where our stuff lives: in the truck, on the tailgate, in the stand before daylight. We built these to hold up through all of that and still look clean when you walk into dinner afterward."

This latest move builds on Outlaw Light’s momentum following a breakout year of retail growth, national distribution expansion and high-profile motorsports, outdoor programming, and live music collaborations. With expanded placements across major retailers and continued investment in experiential marketing, Outlaw has cemented itself as the fastest-growing independent American light beer brand in the country.

For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram, LinkedIn and Facebook.

ABOUT NUTHIN FANCY CO. 

Founded in 2017 and grown in the foothills of the Appalachian Mountains in Maryland, NUTHIN FANCY CO. (NFCO) is a lifestyle apparel brand born from small-town roots, outdoor days, and country nights. With headwear at the heart of the brand, NFCO offers a wide range of trucker snapback hats and performance hats, along with high-quality graphic tees and hoodies made for hunting, fishing, golfing, lake days, race days, and everything in between. The brand’s philosophy is: keep it real, keep it comfortable, keep it simple. NFCO also partnered with country artist HARDY on the limited-edition NUTHIN FANCY x HARDY Collection, bringing together HARDY’s signature style with NFCO's approach to quality, comfortable gear built for the simple life. For additional information or to shop the brand, please visit nuthinfancyco.com or follow along on Facebook, Instagram, Snapchat, and TikTok.

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