MYDRATE Launches PULSE, an Adaptogenic Hydration Drink, and Begins Grocery Expansion
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Los Angeles-based brand MYDRATE has launched PULSE, a carbonated adaptogenic hydration beverage, and is beginning a grocery retail expansion supported by a newly appointed sales team.
PULSE comes in Raspberry Lime and Grapefruit in 12 fl oz cans. Each contains 70mg caffeine, zero sugar, and 15 or 10 calories depending on flavor.
The formulation pairs a full electrolyte profile with adaptogens and B vitamins: 400mg sodium, 100mg potassium, 100mg calcium, and 25mg magnesium, alongside L-theanine, Panax ginseng extract, and green tea leaf extract, with B6, B12, and pantothenic acid. It is stevia-sweetened, naturally flavored, and contains no fruit juice.
The product is positioned around sustained energy rather than caffeine overstimulation, pairing moderate caffeine with L-theanine and a meaningful electrolyte blend.
MYDRATE has built early distribution direct-to-consumer and through in-person activations across Los Angeles.
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