Nature's Wild Berry Enters Foodservice Distribution Through US Foods Direct

SANTA MONICA, Calif. (2026) -- Nature's Wild Berry, the freeze-dried miracle berry that went viral online and became a Shark Tank story, has entered foodservice distribution through US Foods Direct.

The brand's plastic-free Travel Jar is now orderable by eligible US Foods customers through US Foods Direct, the distributor's dropship marketplace. US Foods serves approximately 300,000 customer locations across the United States.

Two items are approved and available today. The single Travel Jar is US Foods Approved Product Number 1170772. The case of four is 1170767. Operators can search either number inside US Foods Direct or request it through their US Foods representative.

Miracle berries contain miraculin, a protein that binds to the sweet receptors on the tongue. While it is bound, sour food registers as sweet. Lemons taste like lemonade. Grapefruit tastes candied. The effect is temporary and wears off on its own, and nothing is added to the food.

For an operator, that is an unusual proposition: a single shelf-stable ingredient that changes how food already on the line tastes, with no reformulation, no added sugar, and no label change. It works on the guest rather than the plate.

Early foodservice interest has come from tasting menus and zero-proof bar programs, hotel and catering receptions, healthcare and senior living kitchens working on palatability, and university dining teams using it to get students to try sour fruit and vegetables.

"We have spent ten years handing people a berry and watching their face change," said Hank Watt, founder of Nature's Wild Berry. "What has changed is who is asking for it. Chefs and operators do not want a novelty; they want something that solves a real problem on the menu. Being on US Foods Direct means a kitchen can order it the same way they order everything else, which is the part that was missing."

The company recently moved its packaging to a plastic-free jar. Jars currently shipping carry a best-by date of March 2035, are shelf stable at ambient temperature, and contain no allergens. Each Travel Jar holds approximately 30 servings of whole freeze-dried miracle berry halves.

Nature's Wild Berry appeared on Shark Tank in season 14, and the episode continues to re-air on CNBC and stream on Hulu and Disney+. The company marks ten years of operation in 2026 and has spent most of that decade building a category that did not previously exist on a distributor truck.

Ordering details for US Foods customers are at natureswildberry.com/pages/usfoods. Additional pack sizes for higher-volume operators are in development.

About Nature's Wild Berry: Nature's Wild Berry sells whole freeze-dried miracle berry halves that temporarily make sour foods taste sweet. The company is based in Santa Monica, California, and sells direct to consumers, through retail and wholesale channels, and now through foodservice distribution. Media inquiries can be directed through natureswildberry.com.