Prepare Yourself, New York — GREATER THAN, Hydration for Her, Is Getting Fancy for the First Time in 15 Years of Business
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NEW YORK (June 25, 2026) — GREATER THAN, the female-led beverage brand redefining hydration for women, will make its first appearance in 15 years at the Summer Fancy Food Show, June 28–30 at the Javits Center in New York City.
The brand will exhibit in the Spark Pavilion, Booth #7007B, introducing buyers, retailers, distributors, media and industry leaders to its newly reimagined 12oz sleek cans, Hydration For Her platform, and GoddessLand™ creative universe.
The milestone comes at a pivotal moment for GREATER THAN, following its February launch of GoddessLand™, updated formula, new hand-illustrated aluminum cans, and renewed focus on women’s daily hydration and functional wellness.
“Fancy Food is one of the most important industry moments of the year, and we’re showing up with a brand that is clearer, bolder, and more relevant than ever,” said Heather Howell, President & CEO of GREATER THAN. “This isn’t just a beverage show for us. It’s an opportunity to introduce Hydration For Her to the buyers and partners who are actively looking for what’s next in wellness, functionality, and emerging brands.”
Women’s Wellness Meets Functional Hydration
As consumers increasingly seek beverages that deliver benefits beyond basic refreshment, hydration has become one of the fastest-evolving categories across food and beverage. Yet despite women influencing the majority of household food and beverage purchases, most hydration products continue to take a one-size-fits-all approach.
GREATER THAN’s Hydration For Her platform is built around growing awareness that women’s hydration needs differ from men’s. On average, women have lower total body water and blood and plasma volume than men, meaning even small fluid losses can have a greater daily impact. Hormonal fluctuations also influence fluid and sodium balance throughout the month, while many women seek products that support hydration, nourishment, and digestive wellness in a single daily beverage.
“Women have been telling us for years that they want more from their hydration products,” Howell said. “They want hydration, but they also want nutrition, functional benefits, and ingredients they can feel good about. That's what makes this moment so exciting. We're bringing a platform built around real consumer demand to one of the industry's most influential stages.”
Hydration Designed for Women’s Daily Lives
At the Summer Fancy Food Show, GREATER THAN will showcase its four Goddess expressions: Strawberry Lemonade, Orange Mango, Pineapple Coconut, and Grape.
Each 12oz can delivers:
- Coconut water-based hydration with naturally sourced electrolytes
- The vitamin equivalent of three servings of fruits and vegetables
- 15 essential vitamins and electrolytes, including Vitamins A, B, C, D, E, and K
- Four times more potassium than leading competitors
- 85% less added sugar than traditional hydration beverages
- A good source of gut-gentle, plant-based fiber
- No artificial dyes, flavors, or sweeteners
- Oh, by the way, it’s delicious!
The brand is also Non-GMO Project Verified across all four flavors, reinforcing GREATER THAN’s commitment to ingredient transparency and intentional formulation. The formula is third-party lab tested and made with plant-based vitamins.
“Our goal is daily nourishment women actually want to drink,” said Brianna Harris, RD, Director of Research, Development and Education at GREATER THAN. “GREATER THAN is a coconut water-based, fruit fusion hydration brand with functional nutrition and no artificial ingredients. We support women across the everyday moments when they need to feel hydrated, energized, and nourished.”
GoddessLand™ Goes Fancy
Summer Fancy Food Show attendees will also experience GoddessLand™, GREATER THAN’s creative and cultural platform that reframes hydration as ritual, not just replacement.
Hand-drawn goddess artwork by artist Claudia Hammer appears on each sleek aluminum can, bringing depth, beauty, and purpose to the brand’s visual identity. The platform celebrates modern womanhood through nourishment, self-reverence, and functional wellness.
“GoddessLand gives us a way to talk about hydration with more emotion, meaning, and memorability,” Howell said. “It reflects what GREATER THAN has always believed: women deserve products designed with intention. And yes, when GoddessLand meets New York, it may cause Goddess Behavior.”
Retailers, buyers, distributors, and media are invited to visit GREATER THAN at Spark Pavilion Booth #7007B during the Summer Fancy Food Show, June 28–30, to sample the full line and learn more about Hydration For Her.
To learn more about GREATER THAN, visit drinkgt.com.
About GREATER THAN
Founded in 2010, GREATER THAN is a female-led hydration brand devoted to supporting women through every stage of life. Made with coconut water, natural electrolytes, and intentional nutrition, GREATER THAN delivers clean, functional hydration designed for real bodies and real lives. In 2026, the brand enters its next era with GoddessLand™—a creative universe that elevates hydration from routine to ritual and nourishment from habit to self-respect.
For more information, visit drinkgt.com.
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