Zonin Prosecco Introduces U.S. Positioning Around Modern Italian Living
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MIAMI, Florida - June 11, 2026 - Zonin Prosecco, the flagship sparkling wine offering of Gruppo Zonin 1821, today introduced its U.S. positioning around modern Italian living, spotlighting a portfolio designed for everyday celebrations, from brunch and aperitivo occasions to casual gatherings and meaningful milestones.
As American consumers seek approachable premium experiences and more flexible ways to celebrate, Prosecco is moving beyond formal occasions and into everyday social rituals. Zonin Prosecco is leaning into that shift with Italian-crafted sparkling wines rooted in Veneto and backed by seven generations of family winemaking expertise.
The category’s momentum reflects this cultural shift. Sparkling wine continues to outperform broader wine trends, with Prosecco remaining one of the category’s most resilient and fastest-growing segments as consumers increasingly seek approachable luxury, versatile entertaining formats and lower-alcohol occasions that fit modern lifestyles[i].
“Today’s consumer is redefining what celebration looks like,” said Rob Gelwicks, Managing Director of the Americas for Gruppo Zonin 1821. “Zonin Prosecco gives consumers a way to bring Italian style and spontaneity into everyday moments, whether over brunch, before dinner or at a shared table with friends.”
Against this backdrop, Zonin Prosecco is introducing Americans to a more authentic expression of modern Italian living: one rooted not only in sparkling wine, but in the culture, craftsmanship and spirit of La Dolce Vita, or ‘the sweet life.’
The Zonin Prosecco portfolio includes Zonin Prosecco Cuvée 1821 Brut, Zonin Prosecco Rosé, Zonin Prosecco DOC Extra Dry, Zonin Zero Alcohol Sparkling White and Zonin Zero Alcohol Sparkling Rosé. Select offerings are available in 750 ml and 187 ml bottles, including three-pack options, depending on SKU and market availability. The portfolio generally retails from approximately $11.99 to $16.99 in the U.S., based on variant.
Zonin Prosecco is available nationally through select retailers including Total Wine & More, Target and Whole Foods Market, as well as independent wine retailers and online delivery platforms where legally permitted. The brand is also poured at select casual dining and hospitality locations, including Olive Garden and Buca di Beppo.
Founded in 1821 in Gambellara, Veneto, Gruppo Zonin 1821 spans a portfolio of estate wineries across many of Italy’s celebrated wine regions, from Veneto and Friuli Venezia Giulia to Tuscany, Piedmont, Lombardy, Puglia and Sicily. The company invests in sustainability initiatives including biodiversity, vineyard ecosystem preservation, water resource management and renewable energy.
“While Zonin Prosecco may still be new to many American consumers, the family and winemaking expertise behind it spans generations,” Gelwicks added. “We are introducing not only Prosecco, but a deeper connection to Italy’s culture, craftsmanship and way of life.”
For more information, visit zoninprosecco.com.
About Zonin Prosecco
Rooted in Veneto, Zonin Prosecco offers Italian sparkling wines designed for everyday celebrations and modern aperitivo occasions. Its portfolio spans brut, rosé, extra dry, 187 ml and zero alcohol sparkling expressions.
About Gruppo Zonin 1821
Founded in 1821, Gruppo Zonin 1821 is a family-owned Italian wine company producing and distributing still and sparkling wines in more than 140 countries. For more information, visit zonin1821.com.
[i] IWSR and NielsenIQ
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