Season, America’s #1 Sardine Brand, Launches a New Generation of Extra Virgin Olive Oil from the Moroccan Desert

LYNDHURST, NJ - What if your olive oil could do more? What if it wasn’t just organic, first cold-pressed, single-source, and extra virgin? What if it also delivered significantly more antioxidants and health benefits in every spoonful?

That was the question that led Season, America’s #1 sardine brand, on a journey from the Mediterranean Sea to the Moroccan desert.

Today, Season is launching a new organic Extra Virgin Olive Oil lineup designed to raise the bar for what consumers expect from olive oil. Sourced from a single-family farm in the Moroccan desert, these organic olive oils harness the power of nature’s most resilient olive trees to deliver exceptional flavor, premium quality, and extraordinary levels of antioxidants.

The collection includes Season’s 10× Hydroxytyrosol Finishing Oil, containing up to 10 times more of a key olive antioxidant than ordinary EVOO, and innovative Olive Tree Pearls, where just one teaspoon delivers the antioxidant power of more than 10 liters of conventional olive oil.

“At Season, we’ve spent more than 100 years helping Americans enjoy foods that are both delicious and nutritious,” said Meriem Wadghiri, CEO of Season. “When we decided to launch olive oil, we didn’t want to create just another EVOO—we wanted to raise the bar. Our search led us to the Moroccan desert, where olive trees naturally produce extraordinary levels of antioxidants as they adapt to extreme conditions. The result is a lineup that reflects our mission: bringing consumers foods that deliver exceptional taste, premium quality, and meaningful health benefits.”

WHY THE MOROCCAN DESERT MATTERS

Unlike olive oils grown in milder climates, Season’s olives are cultivated in the Moroccan desert, where intense heat, limited rainfall, and demanding growing conditions activate the trees’ natural defenses.

To adapt, the olive trees naturally produce elevated levels of polyphenols, including Hydroxytyrosol, one of the most powerful antioxidants found in olive oil. From this challenging environment comes a new generation of EVOO: organic, first cold-pressed, single-family farm sourced, and crafted for consumers who want more from everyday foods.

THE SEASON EXTRA VIRGIN OLIVE OIL LINEUP

Available now on Amazon, Season’s new EVOO lineup includes three products designed for cooking, finishing, and concentrated daily wellness.

Season 10× Hydroxytyrosol Finishing Oil

A premium finishing oil crafted for consumers who want more from their olive oil. Rich, smooth, and aromatic, it is designed to drizzle over salads, vegetables, grains, pasta, fresh bread, fish, and everyday meals.

• Up to 10× more of a key olive antioxidant than ordinary EVOO
• Naturally rich in antioxidant polyphenols
• First cold-pressed, 100% organic, and single-family farm sourced
• Ideal for finishing and elevating meals

Season Desert Olive Tree Pearls

A breakthrough olive oil innovation, Season’s Olive Tree Pearls offer a new way to experience the benefits of EVOO. These caviar-like pearls burst in the mouth, delivering concentrated olive-derived nutrition in a modern, indulgent format.

• One teaspoon delivers the antioxidant equivalent of more than 10 liters of ordinary olive oil
• Made with organic, desert-grown Moroccan olives
• A premium, caviar-like culinary experience
• Easy to enjoy by the spoonful or add to salads, vegetables, fish, and appetizers

Season Premium Organic Cooking Oil

A smooth, balanced organic EVOO made from first cold-pressed Moroccan olives and designed for daily use, from sautéing and roasting to grilling, baking, and finishing.

• 100% organic, first cold-pressed, and single-family farm sourced
• Smooth, balanced flavor for everyday use
• Versatile for cooking, roasting, sautéing, grilling, baking, and finishing
• Premium Moroccan olive oil for the modern kitchen

A COMMITMENT TO QUALITY, SUSTAINABILITY, AND COMMUNITY

Every bottle of Season EVOO reflects the brand’s commitment to quality, transparency, and responsible agriculture. The Moroccan olive farm uses sustainable practices designed for arid environments, including efficient drip irrigation, soil restoration, and responsible water use, while supporting local communities through training, fair practices, and long-term agricultural development.

The lineup is USDA Organic, first cold-pressed, single-family farm sourced, Kosher, Halal, and made without pesticides or synthetic additives.

FROM SEA TO SOIL: A NEW CHAPTER FOR SEASON

Founded in 1921, Season has built its reputation on bringing premium, nutrient-rich foods to American consumers. As America’s #1 sardine brand, Season has long been associated with omega-3s, protein, simple ingredients, and trusted pantry staples.

With the launch of its Extra Virgin Olive Oil lineup, Season is expanding that legacy from sea to soil, introducing a new level of innovation, antioxidant density, and Moroccan agricultural heritage to one of the world’s most essential foods.

The Season Extra Virgin Olive Oil lineup is available now on Amazon. For more information about Season and its full portfolio of EVOO and tinned fish products, visit seasonproducts.com and follow @seasonbrandofficial on Instagram.