Black Market Shrinks the Bottle, Not the Experience

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PRESS RELEASE posted by Black Market
Jan. 9, 2026 at 4:40pm (EDT)

New THC Minis Launch Nationwide

NEW YORK – January 9, 2026: Black Market, the cannabis culture–driven beverage brand blending high-end luxury with rebellious authenticity, today announced the launch of its newest innovation: Black Market Minis. These 3 oz/90 ml glass bottles pack 10 mg of Delta-9 THC per bottle (two servings of 5 mg each), delivering the same premium, energetic, fast-onset high as the flagship 750 ml multi-serve—now in a pocket-sized, travel-ready format.

Responding to consumer demand for portability and ready-to-drink convenience, Black Market Minis bring the brand's unapologetic ethos into a new, approachable size—without it being yet another seltzer to be lost in the market.

Featuring the same wellness-focused ingredients—including lion's mane nootropics, L-theanine, B-vitamins, magnesium, and vitamin C—Minis deliver a balanced buzz designed for social connection, stress relief, and elevated indulgence.

Adam Fagan, CRO of Black Market, notes, "Our customers asked for something they could take on the go—whether jet-setting, bar-hopping, or slipping into a concert—and we delivered. It's the same authentic social high experience, just in a form that fits your pocket."

Within just eight months of launching its flagship 750 ml bottle, Black Market has reached customers in 32 states, proving strong national demand for cannabis-forward, alcohol-free alternatives. The Minis now extend that momentum, giving both curious first-timers and loyal fans an easy entry point into the brand's luxury-rebellion lifestyle.

Key Details of the Launch:

  • Product Size: 3 oz / 90 ml
  • Dosage: 10 mg Delta-9 THC (2 servings @ 5 mg each)
  • Packaging: Glass bottle with ASTM-certified child-proof resealable top
  • MSRP: $9.95 (single), $39.95 (4-pack)
  • Availability: Shipping 4-packs online now to all states where Black Market operates; available now for on- and off-premise accounts
  • Campaign: Supported by a national digital ad campaign

Minis are available direct-to-consumer and through select retailers nationwide.

About Black Market

Black Market is the first true THC beverage for cannabis people, created by a team with over 30 years of cannabis culture experience. With federally legal hemp-derived Delta-9 THC, wellness ingredients, and bold branding, Black Market delivers a sophisticated, rebellious alternative to alcohol. The brand stands unapologetically at the intersection of luxury and deviance, inviting drinkers to sip into a lifestyle defined by authenticity, indulgence, and edge. License number: OCM-HMPD-25-01207.

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