Joe Coffee x Vita Coco at Expo West | Hall A, Booth 571
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Joe Coffee is teaming up with Vita Coco at Expo West to showcase our Ready to Use Espresso in action. Stop by the Vita Coco booth to taste how Joe Coffee's signature Waverly espresso profile comes to life in a shelf-stable, ready-to-use format.
Powered by Coldstretto® extraction technology from our partners at BKON, RTU Espresso is a first-of-its-kind coffee concentrate that delivers the depth and character of traditional espresso—without the complexity or cost of cafe equipment. Designed for versatility and ease, it makes crafting cold espresso drinks faster and more accessible across a wide range of settings.
This year, we're serving a Coconut Cloud made with Vita Coco Extra Coconut Water, Joe Coffee RTU Espresso, and a vanilla cold foam. Light, refreshing, and energizing, it's the perfect balance of hydration and a gentle pick-me-up to fuel the show floor.
Pouring times: Wednesday, March 3 | 10:00 AM – 12:00 PM Thursday, March 4 | 10:00 AM – 12:00 PM
Stop by Hall A, Booth 571 to taste and learn how Joe Coffee RTU Espresso works seamlessly across cafes, bars, hotels, grocery, and multi-unit programs.
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