Energy Reimagined: Sharper Focus, Calmer Minds - Brightfield Group Q2 2025
Below is a summary of the Brightfield Group Q2 2025 report, "Energy Reimagined". Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.
The energy category is undergoing a major shift. Today’s consumers aren’t just looking for a caffeine kick—they’re seeking clarity, balance, and calm alongside their boost.
Brightfield Group’s Q2 2025 Energy Report reveals how the definition of “energy” is evolving from stimulation to stability, with consumers now prioritizing mental clarity, emotional steadiness, and sustainable energy over spikes and crashes.
Key insights include:
- 51% of U.S. adults now rely on products or supplements for an energy boost—up 7 percentage points in just one year.
- Mentions of “calm + energy” have surged +222% YoY on social media, signaling growing demand for jitter-free options.
- 44% of Americans say staying focused is difficult, up from 37.6% last year—fueling interest in multitasking products that support focus, mood, and brain health.
- Ingredients like Rhodiola Rosea, green coffee, lion’s mane, and L-theanine are gaining popularity for delivering smoother, more holistic energy.
- Celebrity-backed brands—from Bella Hadid’s Kin Euphorics to Dwayne “The Rock” Johnson’s ZOA—are helping redefine the energy landscape with functional, natural, and lifestyle-driven formulations.
From sparkling adaptogenic drinks to nootropic gum, energy is no longer one-dimensional. It’s personal, purposeful—and profoundly changing.
Insiders can download the full report to discover how wellness, performance, and calm energy are converging—and what it means for innovation in beverages and beyond.
Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.