Zumado

Zumado Public Relations is a strategic public relations and media relations firm founded in 2014 by Nick Gaffney. The company's name derives from the Esperanto word for 'buzz,' reflecting its core mission of generating meaningful attention and enthusiasm for its clients. Over the years, the firm has established itself as a specialist in serving professional service firms, with particular depth in the legal, accounting, and wealth management industries, as well as technology companies, nonprofits, and startups. Zumado offers a comprehensive suite of PR and communications services designed to help businesses and individual professionals command media attention, shape public narratives, and build durable reputations. Its service offerings include media strategy and execution, thought leadership and influencer development, publicity generation, press release creation and distribution, marketing support, and litigation PR. The firm's litigation PR practice is notably specialized, providing support to help print and broadcast media accurately understand and report on legal cases from the filing stage through verdict, including follow-up for top list and award inclusion. Zumado's approach to media outreach is highly customized and research-driven. The team conducts in-depth analysis of each client's unique brand narrative and objectives before crafting tailored messaging strategies. This process involves researching target audiences and the broader media landscape to identify the most effective channels — spanning traditional media, digital platforms, and social media — through which to deliver client messages. A core differentiator for the company is its emphasis on turning subject-matter experts into recognized thought leaders by helping them simplify complex language, sharpen their messaging, and position themselves as go-to sources for journalists. The firm serves businesses, startups, and individual professionals seeking to elevate their public profiles and build lasting media relationships.