Xyloburst

XyloBurst is a consumer health and wellness brand operated under Focus Nutrition, specializing in xylitol- and erythritol-based sugar-free products spanning oral care, confections, and nasal health. The company's flagship product line centers on xylitol chewing gum, which is sweetened exclusively with 100% xylitol — delivering over 1 gram per piece — and is dentist-recommended for its oral health benefits. XyloBurst products contain no sugar, no aspartame, and no artificial sweeteners, positioning the brand firmly in the better-for-you and functional wellness segment of the CPG market.

Beyond gum, the brand offers a wide assortment of sugar-free products including xylitol-sweetened mints, lollipops available in strawberry, apple, raspberry, and orange flavors, fruit jams, and granulated sweeteners featuring both xylitol and erythritol. Its oral care line extends to mint-flavored xylitol toothpaste and mouthwash, rounding out a comprehensive mouth-health portfolio. The lollipops are made in the USA and formulated with natural ingredients including beet juice, annatto, alfalfa, and stevia, underscoring the brand's commitment to clean-label formulation.

Under the EcoFam sub-brand, the company markets compostable toothbrushes featuring proprietary Stay Clean technology, which is claimed to eliminate 99% of bristle bacteria. These brushes are Non-GMO, bisphenol-free, and phthalate-free, and are available in both adult and children's sizes, targeting environmentally conscious households without sacrificing oral hygiene performance.

The PURE product line, also under Focus Nutrition, extends the brand's reach into nasal and throat health. Key offerings include an erythritol-based nasal mist formulated with olive leaf extract and aloe, a mint-flavored throat spray, and a nasal rinse. These drug-free, non-addictive formulas are designed to cleanse sinus passages and relieve irritation, differentiating themselves from standard saline sprays by actively moisturizing tissue rather than drying it out.

Collectively, XyloBurst and its associated brands address consumers seeking functional, sugar-free alternatives across oral care and personal wellness categories. The product portfolio is well-suited for natural grocery retailers, specialty health food stores, dental offices, and direct-to-consumer e-commerce channels. With dentist endorsements, Non-GMO positioning, clean ingredient decks, and USA manufacturing for select products, the brand appeals to health-conscious consumers and retail buyers focused on better-for-you personal care and confection segments.