Xpress Harder Iced Tea

Xpress Harder Iced Tea is a pioneering beverage company that has introduced the first 9.9% ABV hard iced tea to the market in a 24-ounce single-serve can format. Founded by beverage industry veteran Michael Michail and operated through Universal Brands Inc., the company represents a futuristic approach to the alcoholic beverage industry through innovative packaging design and premium product formulation. The company's flagship products include three distinct flavors: Raspberry, Zesty Lemon, and Peach, all crafted with real brewed tea and natural flavors to deliver a refreshing, crisp taste experience. Each variety maintains the signature 9.9% alcohol by volume content, positioning the brand in the premium hard tea segment. The company's unique value proposition centers on combining authentic tea brewing processes with natural fruit flavoring, creating beverages that balance refreshment with potency. Xpress Harder Iced Tea's innovative 24-ounce can format sets a new industry standard, offering consumers a larger serving size compared to traditional 12-ounce alternatives. The brand's futuristic aesthetic and eye-catching packaging design reflect the company's commitment to disrupting conventional beverage industry norms. The company serves the growing hard tea and flavored malt beverage market, targeting consumers seeking premium, ready-to-drink alcoholic beverages with authentic tea flavors. Their products cater to adults looking for refreshing alternatives to traditional beer and wine options, particularly those who appreciate the combination of tea's natural properties with alcohol content. The brand's marketing emphasizes authenticity, innovation, and a premium drinking experience, positioning itself as a leader in the emerging hard tea category. With its focus on natural ingredients, distinctive packaging, and high alcohol content, Xpress Harder Iced Tea appeals to consumers seeking both quality and convenience in their beverage choices.