Wrap City Wholesale, LLC

Wrap City Chips is a New Hampshire-based artisan potato chip company founded in 2015 by Peter and Gregg, who originally began making kettle chips to serve alongside sandwiches at their sandwich shop. What started as an in-house solution to a simple problem — finding a truly satisfying chip — quickly evolved into a standalone brand driven by consumer demand that crossed state lines. The company specializes in thick-cut kettle chips made with russet potatoes sourced from Maine, positioning itself as a premium alternative in a market increasingly dominated by thin, mass-produced snacks. Their philosophy centers on substance and crunch, delivering a noticeably heartier chip experience that resonates strongly with snack enthusiasts and specialty food lovers alike. Wrap City Chips currently offers six distinct flavors, including their flagship The Original and a Sour Cream & Onion variety that took a year and a half to develop and perfect. Products are available in 12 oz. bags as well as a variety pack that bundles all six flavors, catering to both loyal fans and new customers exploring the lineup. The brand's distribution reach includes local specialty retailers — such as Italian delis in Massachusetts — indicating a growing regional presence in the Northeast. All products are made without artificial colors, are gluten free, cholesterol free, and peanut and tree nut free, making them accessible to a broad range of consumers with dietary considerations. Ingredients are kept straightforward and recognizable, reflecting the founders' commitment to quality and transparency. The company's growth trajectory — from a single fryer to multiple units running through the night — speaks to both the operational scale-up they've undertaken and the organic, word-of-mouth demand that has driven their expansion. Wrap City Chips occupies a distinct niche in the better-for-you snack and artisan chip segment, appealing to consumers who prioritize texture, real ingredients, and regional provenance. With a loyal customer base and strong retail reviews, the brand continues to build its identity around honest, satisfying snacking rooted in New England craftsmanship.