Wisconsin's Drink

Wisconsin's Drink LLC is a veteran-owned beverage company founded in Curtiss, Wisconsin, specializing in ready-to-drink Old Fashioned cocktail and mocktail mixes in a can. Established by a U.S. military veteran, the company has grown over five years to become a recognized regional brand distributed across Wisconsin at major retail chains including Walmart (75 Wisconsin locations plus Walmart.com), Festival Foods (all Wisconsin locations), Woodman's Markets (select locations), Hy-Vee (Green Bay and select Wisconsin stores), and Roundy's/Kroger (select Wisconsin locations). The company is also expanding its distribution footprint beyond Wisconsin, with nationwide availability through Walmart.com offering free shipping on all flavors. The product line currently consists of three distinct flavor varieties of Old Fashioned mix, each packaged in a convenient can format. The drinks are designed for dual use: consumers can enjoy them straight from the can as a non-alcoholic mocktail or add brandy or whiskey to create a classic cocktail. This versatility positions the brand to appeal to both alcohol-consuming and non-drinking consumers alike. Wisconsin's Drink LLC is certified as a Veteran-Owned Small Business by the SBA and holds NaVOBA (National Veteran-Owned Business Association) certification as a Veteran Business Enterprise. Each can carries the tribute phrase 'Save the Last Sip' and honors a fallen veteran, embedding a meaningful patriotic identity into the brand. The company operates out of a production and fulfillment facility at 1026 N Meridian St, Curtiss, WI, which is not open to the public but handles deliveries and pickups. With a strong regional retail presence and plans for out-of-state expansion, Wisconsin's Drink LLC represents a growing craft beverage brand rooted in Midwest values and veteran entrepreneurship.