Wilding Brands

Wilding Brands is a Lafayette, Colorado-based collective of craft beverage brands operating across the beer, cider, and non-alcoholic beverage categories. The company brings together a portfolio of well-known regional and nationally recognized craft brands, including Stem Ciders, Denver Beer Co., Upslope Brewing, Great Divide Brewing Co., Station 26, Howdy Beer Co., ¡Venga!, Funkwerks Brewing, Formation Brewing, Roadie N/A Beer, and Easy Living Hop Water. This multi-brand family of companies represents a broad cross-section of the craft beverage industry, spanning craft beer, hard cider, non-alcoholic beer, and hop water segments.

The company operates more than 10 taprooms and restaurant venues throughout Colorado, establishing a significant on-premise retail and hospitality footprint in the region. These locations serve as brand experience hubs, allowing consumers to engage directly with the various labels under the Wilding umbrella. The collective model enables shared infrastructure, distribution synergies, and operational efficiencies across its member brands while preserving the individual identities and creative cultures that define each label.

Wilding Brands positions itself as a shaping force within the craft beverage scene, with a focus on creativity, community engagement, and expanding the definition of the craft drinking experience. The inclusion of non-alcoholic offerings such as Roadie N/A Beer and Easy Living Hop Water reflects an awareness of evolving consumer preferences and a strategic move to serve a broader audience beyond traditional craft beer drinkers.

The company's name draws inspiration from the botanical concept of a 'wilding' — a seedling descended from a cultivated variety that grows freely and uninhibited — reflecting a brand philosophy centered on innovation rooted in craft tradition. Headquartered in Colorado, Wilding Brands is deeply embedded in one of the most competitive and vibrant craft beverage markets in the United States, with its portfolio brands representing both established regional players and newer entrants to the market.