Wild Card

Wild Card is a B Corp Certified PR and communications agency headquartered in London, with additional offices in Truro and Bristol. Founded over 25 years ago, the agency has built a strong reputation in consumer and trade communications, with deep specialisation across three core sectors: Food & Drink, Travel & Lifestyle, and Environment & Social. The company works with a broad range of clients, from established category leaders and household brand names to challenger brands disrupting their respective markets.

In the Food & Drink sector, Wild Card supports brands seeking to launch new products, secure retailer listings, and build meaningful consumer connections through integrated PR and social media campaigns. The agency's heritage in food and drink PR traces back to launching KitchenAid, and its current client roster includes brands found on major retail shelves and across social media platforms. Clients have included Cornishware and The New York Bakery Co, among others.

In Travel & Lifestyle, the agency covers destinations, hotels, pubs, bars, and drinks brands, as well as homeware and kitchenware. Its Environment & Social practice serves clients in the energy sector, third sector organisations, and social enterprises, reflecting the agency's commitment to purposeful communications.

Wild Card offers a comprehensive suite of services including Consumer PR, Trade PR, Influencer Marketing, Social Media management, Brand Partnerships, and Content Creation. The team is structured to deliver earned, owned, and paid media strategies, enabling clients to work with a single integrated agency rather than managing multiple specialist firms. The agency places particular emphasis on influencer relations, noting that food influencer marketing has grown 42% over the past five years.

As a certified B Corporation, Wild Card operates with a triple-bottom-line philosophy, integrating people, planet, and profit considerations into its business operations. The team is described as inquisitive, results-driven, and collaborative, functioning as an extension of client teams rather than a traditional external agency. With journalist and influencer networks cultivated over decades, the agency positions its media relationships as a core competitive differentiator in delivering measurable campaign outcomes.