Wild AF

Wild AF is a bold non-alcoholic beer company co-founded by Charlie Sheen and brand innovation shop The Silent Group. The company specializes in crafting premium non-alcoholic craft beer that delivers authentic beer flavor without the alcohol content. Their flagship product, Cold Gold, is a crisp golden craft lager with citrus hints, toasted malt, and a clean finish, designed as the ultimate ballpark beer without the booze. Wild AF partners with legendary Harpoon Brewery for production, ensuring high-quality brewing standards. The brand targets consumers who want to enjoy craft beer experiences during wild nights out while maintaining sharp memories and avoiding hangovers. Wild AF positions itself in the growing non-alcoholic beverage market, appealing to health-conscious consumers, designated drivers, and those seeking social drinking alternatives. The company emphasizes rebellious energy and unfiltered authenticity in its brand messaging, with the tagline 'Live Loud. Stay Sharp.' Their products are available for preorder through their e-commerce platform, indicating a direct-to-consumer sales strategy. The brand leverages Charlie Sheen's celebrity status and comeback narrative to create buzz in the competitive non-alcoholic beer space, differentiating itself from traditional wellness-focused NA beer brands through bold, fun-first positioning.