What's Up PR

What's Up Public Relations is a specialized brand positioning and communications firm that represents high-quality specialty snow and outdoor industry clients passionate about innovation, function, style and sustainability. Founded by Beth Cochran, a business pioneer with two decades of experience in the outdoor industry, the firm provides immediate public relations and marketing expertise to new and established high-end international and national specialty manufacturers and services in outdoor, snow, and sport markets. The company serves as a full-service public relations and marketing department extension, working alongside manufacturers to achieve immediate and long-term brand objectives and initiatives. Their client portfolio includes notable brands such as Bausch & Lomb, National Geographic, Marker Bindings, Bergans of Norway, K2 Packs, Deuter Packs, Napapijri, Dahu, Krimson Klover, Yniq, Dakota, and Ecovessel. What's Up PR specializes in strategic brand positioning for outdoor recreation companies, offering comprehensive public relations programs that drive growth and revenue. As a relationship-based business, they focus on communicating clients' goals, vision and dreams while crafting targeted marketing campaigns. The firm is particularly known for their expertise in the specialty outdoor retail market, working with brands that serve active lifestyle consumers who value quality, performance and environmental responsibility. Their services encompass media relations, brand strategy, promotional campaigns, and market positioning specifically tailored to the outdoor industry's unique landscape and consumer base.