USA Dry Pea and Lentil Council

The USA Dry Pea and Lentil Council (USADPLC) is a national trade association dedicated to representing the interests of the U.S. dry pea, lentil, and chickpea (pulse) industry. Founded in 1965 and headquartered in Moscow, Idaho, the USADPLC works to promote the production, consumption, and global trade of pulses, which include dry peas, lentils, and chickpeas. The organization serves as a central resource for growers, processors, exporters, and food manufacturers, providing advocacy, research, marketing, and educational support to advance the pulse industry in the United States and abroad.\n\nThe USADPLC’s mission is to increase the profitability and sustainability of the U.S. pulse industry by expanding domestic and international markets, supporting research and innovation, and educating consumers and industry stakeholders about the nutritional and environmental benefits of pulses. The Council collaborates with the American Pulse Association (APA) and other industry groups to coordinate efforts in research, marketing, and policy advocacy.\n\nKey products and services promoted by the USADPLC include whole dry peas, split peas, lentils, and chickpeas, which are used in a wide range of food products such as soups, snacks, flours, protein ingredients, and ready-to-eat meals. The Council provides technical support and market intelligence to food manufacturers and ingredient companies, helping them incorporate pulses into innovative consumer packaged goods (CPG) and foodservice offerings.\n\nThe USADPLC is actively involved in research initiatives focused on improving pulse crop yields, disease resistance, and sustainability. The organization funds and disseminates research on the health benefits of pulses, including their high protein, fiber, and micronutrient content, as well as their positive impact on soil health and environmental sustainability. The Council also supports food industry partners with product development, regulatory guidance, and consumer education campaigns.\n\nIndustries served by the USADPLC include agriculture, food manufacturing, ingredient supply, foodservice, and retail. The Council works closely with major food brands, ingredient suppliers, and export partners to expand the use of U.S. pulses in domestic and international markets. Notable clients and partners include food manufacturers, exporters, government agencies, and research institutions.\n\nThe USADPLC’s marketing initiatives include consumer education campaigns such as the 'Half-Cup Habit,' which encourages Americans to incorporate more pulses into their diets for better health. The Council also organizes trade missions, industry conferences, and export promotion activities to connect U.S. pulse suppliers with buyers around the world.\n\nIn summary, the USA Dry Pea and Lentil Council is a leading advocate for the U.S. pulse industry, providing comprehensive support to growers, processors, and food industry partners. Through its research, marketing, and educational programs, the Council plays a vital role in advancing the production, innovation, and consumption of dry peas, lentils, and chickpeas, both in the United States and globally.