Upland Brewing Co

Upland Brewing is an Indiana-based craft brewery founded in Bloomington, Indiana, with over 20 years of operation in the craft beer industry. The company has grown from its Bloomington roots into a multi-location brewery and restaurant operation, with taprooms and brewpubs spanning across Indiana in cities including Indianapolis, Carmel, Columbus, and Jeffersonville. Rooted in a philosophy of independent craftsmanship and local identity, Upland Brewing produces a diverse portfolio of beers that range from traditional ales and lagers to complex, wood-aged sour ales. The brewery is particularly recognized for its award-winning sour ale program, which is distributed across the United States and into European markets. With over 20 distinct sour ale varieties available, the company has established itself as a notable player in the specialty and experimental craft beer segment. Upland operates a dedicated sour ale production facility known as the Wood Shop Sour Brewery, where the technique of aging ales in wood barrels allows for the development of complex flavors and aromatic profiles unique to spontaneous and mixed-fermentation styles. Beyond production, the company operates full-service restaurant and taproom locations that serve as experiential hubs for consumers and craft beer enthusiasts. These locations host regular events including tappings, beer and food pairing dinners, and community programming, reinforcing the brand's emphasis on local engagement and hospitality. The brewery also maintains a loyalty program called the Bad Elmer's Mug Club, reflecting its commitment to building a dedicated consumer community. Upland's brewing philosophy centers on experimentation with local and unique ingredients, allowing brewers to put distinctive spins on traditional recipes. The brand positions itself as approachable yet sophisticated, targeting craft beer consumers who value complexity, regional identity, and artisanal production methods. Collaboration and partnerships are also part of the business model, with the company actively seeking brewing and brand collaborations to expand its reach and product innovation.