Union Bay Communications

Union Bay Communications is a Seattle-based independent communications and public relations consultancy founded by Beth Herrell Hall, a Northwest native with over three decades of experience in strategic communications, media relations, and content development. The firm specializes in crafting and executing communications strategies for clients across a diverse range of industries, including hospitality, higher education, nonprofit organizations, healthcare, retail, and technology. Drawing on deep roots in the Pacific Northwest and an extensive network of media and community relationships, the consultancy offers both embedded public relations leadership and project-based consulting support.

The company's service offerings span the full communications lifecycle. Its messaging and strategy capabilities include messaging framework development, communications plan development and execution, new product and property launch expertise, and crisis communication planning. On the media and community relations side, the firm leverages established relationships with local and national print, broadcast, and online journalists, and works to amplify client messages through regional visitor bureaus, community partner organizations, and influencer engagement. Content creation services include website copy and blog writing, press kit development, and email marketing campaigns.

Founded after a career that began in the high-growth public relations environment of 1990s Microsoft — first at WE Communications and then in-house at Microsoft — Union Bay Communications brings a rigorous, results-oriented approach honed across nearly three decades of agency and in-house experience. The founder's background spans high-tech PR, higher education institutions such as the University of Washington, nonprofit advocacy organizations, and the hospitality sector, where she served as Public Relations Director for Fire & Vine Hospitality from 2017 to 2022.

Clients and partners served by the firm have earned coverage in prominent national and regional media outlets including The Today Show, CNBC, The Wall Street Journal, USA Today, Fast Company, Vogue, Travel + Leisure, Wine Enthusiast, The Seattle Times, Seattle Magazine, Seattle Met, and the Puget Sound Business Journal, among many others. Representative clients include PATH, Old Log Cabin Distillery, St. Francis House Seattle, University of Washington Startup Hall, Koelsch Communities, Northeastern University Seattle, and Visit Seattle.

The firm operates with a collaborative, partnership-driven philosophy, working closely with clients to develop programs that align with specific business objectives and resonate with target audiences. With particular depth in the Seattle and broader Pacific Northwest market, Union Bay Communications is well-suited for organizations seeking local expertise, strong media relationships, and experienced strategic counsel.