UNFOLD
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Unfold Agency, operating as Unfold International, is a leading global integrated creative agency founded in 2012 with a team of 200+ professionals operating across studios in Los Angeles, Denver, New York, London, and Jakarta. Built for an always-on world, the agency delivers a connected system of studios and capabilities designed to bring the right expertise to every brief and platform with precision, scale, and speed. The agency serves brands across industries requiring integrated campaign work, social strategy, creative production, performance media, experiential technology, and digital product development. Unfold operates through a specialist studio model rather than a traditional single-agency structure, assembling the right mix of teams, tools, and expertise around each client engagement without requiring clients to manage multiple partners. Core service pillars include Creative Strategy, encompassing brand positioning, audience research and segmentation, competitive analysis, campaign development, go-to-market planning, and creative platform development. The Brand Social practice covers social strategy, always-on content, editorial programming, real-time content, trend-driven ideation, platform-native ideas, premium memes, copywriting and tone of voice, and creator and influencer partnerships. Performance Marketing and Media capabilities span paid social, programmatic display and video, Google SEM and Shopping, OTT and streaming campaigns, campaign optimization, A/B testing and dynamic creative optimization, retargeting, ROAS and brand lift measurement, and analytics and reporting. Creative Production and Content services include high-volume content creation, digital production, post-production and editing, motion graphics, 3D animation and modeling, key art and thumbnails, art direction and design, storyboards, sizzle reels, cutdowns, localization and versioning, and creator and influencer partnerships. The agency also operates a robust Digital Production practice covering website design and development, landing pages and microsites, UI/UX and responsive design, SEO optimization, email and SMS creative, and analytics. A Platform Architecture and Digital Transformation division delivers web and app development, platform engineering, commerce systems, database architecture, API design and integration, scalable infrastructure, system modernization, data unification, cloud migration, legacy system updates, process automation, and technical strategy. Experiential and emerging technology capabilities include activations and live events, experiential design, fan experiences, premieres and launch events, pop-ups, product showcases, convention coverage, live streaming, on-site content, IRL stunts, social AR and camera effects, Snapchat Lenses, TikTok effects, WebAR, XR and mixed reality, interactive installations, interactive DOOH, holograms, real-time puppeteering, 3D characters, gamified experiences, virtual showrooms, and immersive product demos. The agency also offers rapid prototyping, AI/ML integration, technology validation, and emerging technology consulting. Unfold is structured to be enterprise-ready, supporting real timelines, real approvals, and enterprise-grade security requirements.
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