Ume Plum Liqueur

UME Plum Liqueur is a U.S.-based alcoholic beverage brand producing a distinctive fruit-forward plum liqueur handcrafted in Michigan. The brand positions itself within the aperitif and liqueur category, targeting consumers seeking lower-sugar, all-natural alternatives to traditional apéritifs and fruit liqueurs. UME's flagship product is a uniquely tart, lightly sweet plum liqueur made from a proprietary all-natural blend of real fruit juices including plum, dark cherry, grape, green apple, and lemon. This multi-fruit formulation delivers a vibrant, complex flavor profile alongside a rich, naturally derived purple hue — achieved without the use of artificial dyes or colorants. At 17% ABV, UME occupies a versatile middle ground between wine-based aperitifs and full-strength spirits, making it suitable for a wide range of on-premise and off-premise consumption occasions. The product contains approximately half the sugar of most conventional apéritifs, appealing to health-conscious consumers and the growing low-sugar spirits segment. It is certified gluten-free, broadening its appeal to consumers with dietary restrictions. UME is designed with mixability as a core feature, marketed as ideal for spritzes, sours, and cocktail mixing applications, as well as for sipping neat or over ice. This positions the brand squarely within the burgeoning ready-to-mix and craft cocktail culture that has driven significant growth in the liqueur and aperitif segments. Handcrafted in the United States with a focus on real fruit ingredients and clean-label formulation, UME differentiates itself from mass-market liqueur brands through its ingredient transparency and artisanal production approach. The brand targets both retail and on-premise channels, appealing to bartenders, mixologists, and adventurous home consumers alike.