TuborgSound

Tuborg Romania is the local brand presence of the Tuborg beer brand operating within the Romanian market, associated with United Romanian Breweries Bereprod S.R.L., a manufacturing and production entity, and Carlsrom Beverage Co. S.R.L., a sales and distribution entity. Both companies are constituent members of the multinational enterprise group headed by Wertheim Skycorp Ltd., headquartered in Israel, which also owns the Central Bottling Company Group. The Romanian operations represent a significant portion of the group's financial activity, reporting revenues of approximately 1.9 billion ILS for the fiscal year 2024, employing 757 people across its Romanian entities. The group operates across multiple jurisdictions including Turkey, Romania, Germany, the Netherlands, and Swaziland, with its largest manufacturing footprint in Turkey through Turk Tuborg Bira Ve Malt Sanayli A.S., which handles beer and malt production. In Romania, the business encompasses beer manufacturing and production, beverage sales and distribution, property investment services, and environmental innovation activities. The Tuborg brand itself is positioned as a music-forward, lifestyle-oriented beer brand in the Romanian consumer market, with marketing activities centered around music platform initiatives. The group's diverse Romanian portfolio also includes dairy distribution through Muller Dairy Ro Srl and various real estate and management services entities under the Wertheim Development and Wertheim Management subsidiaries. As part of a large multinational beverage and food group, the Romanian operations benefit from international supply chain infrastructure, group-level procurement, and cross-market brand licensing arrangements that support both domestic production and imported product distribution.