Trulyindian

Truly Indian is a consumer brand and part of ADF Foods Limited, a fourth-generation family-owned company founded in 1932 in Mumbai, India. The brand specializes in authentic, traditionally prepared Indian foods designed for the American market, offering a broad range of frozen and shelf-stable products including cooking sauces, ready-to-eat entrees, frozen snacks, flavored rice, flatbreads, and plant-based meals. Product categories span vegetable samosas, butter chicken sauce, tikka masala sauce, vindaloo sauce, Madras curry sauce, chana masala (curried chickpeas), tandoori naan, roti wraps, frozen plant-based entrees, vegan cooking sauces, vegan shelf-stable entrees, and vegan flavored rice. All products are manufactured in India using small-batch, artisanal techniques rooted in time-honored culinary traditions, with heat levels calibrated for broader American consumer palatability. The parent company, ADF Foods, operates three state-of-the-art manufacturing facilities in rural India and distributes more than 400 products across 55 countries, serving retail, private label, and foodservice channels. With over 90 years of manufacturing heritage, ADF employs approximately 1,200 workers per facility, 65% of whom are women, reflecting a strong commitment to community-based economic development. The company sources the majority of its ingredients locally in India, supporting regional farmers while ensuring ingredient freshness. Manufacturing infrastructure includes renewable energy systems and water recycling equipment. Truly Indian products are positioned as gourmet, authentic Indian cuisine that is convenient and ready in minutes, making traditional Indian flavors accessible to home cooks across North America and globally. The brand serves as a retail-facing consumer label within ADF Foods' broader portfolio, which also includes branded, private label, and foodservice offerings for international markets.