Truely Cereal

Truely Cereal is a Canadian food manufacturing company specializing in high-protein breakfast cereals that deliver 18g of protein per serving with only 170 calories. Founded in 2021 and based in Mississauga, the company has revolutionized the traditional cereal market by creating the first high-protein cereal available in Canada's conventional cereal aisles. Their product line includes multiple flavors such as Cocoa, Fruity, Cinnamon, Chocolate Peanut Butter, S'Mores, Strawberry Cheesecake, Blueberry Muffin, Maple Donut, and Honey varieties. The company offers both traditional 4-pack boxes (200g each) and convenient single-serving cups in 12-packs, catering to health-conscious consumers seeking nutritious breakfast options and post-workout snacks. Truely Cereal has achieved significant retail distribution, including placement in all Whole Foods Market Canada locations with nine SKUs. The company focuses on high-quality ingredients with reduced sugar content compared to traditional cereals, targeting fitness enthusiasts, busy professionals, and health-conscious families. Their products have garnered over 1,000 positive customer reviews, with customers praising the taste and nutritional profile. The company operates primarily through direct-to-consumer e-commerce sales via their website truelycereal.com, offering free shipping to Canada and the US, while also expanding into major retail channels across Canada.