Trove Nutrition (subsidiary of Trove Brands)

Oath Nutrition is a direct-to-consumer sports nutrition brand focused on delivering science-backed, transparently formulated supplements for fitness enthusiasts, athletes, and active individuals. The company offers a curated lineup of performance products including its flagship Clear Whey Protein Powder, Elite Pre-Workout, Sport Pre-Workout, Hydration formulas, and Creatine. Oath Nutrition distinguishes itself through its commitment to clinically effective ingredient dosing, sourcing grass-fed whey protein isolate, and incorporating patented, research-supported ingredients such as PEAKATP®, CherryPURE®, and Nitrosogine® in its pre-workout formulations. The clear whey protein product line is positioned as a light, fruit-flavored alternative to traditional chalky protein shakes, appealing to consumers seeking a more refreshing protein experience without sacrificing nutritional quality. The Elite Pre-Workout is formulated with 5 grams of creatine per serving, combining strength, endurance, and performance support in a single product. Oath Nutrition also offers a caffeine-free version of its Elite Pre-Workout, catering to consumers sensitive to stimulants or those training later in the day. The brand emphasizes transparency in its formulation process, highlighting the scientific rationale behind ingredient selection and dosage on a dedicated Science page. Products are sold direct-to-consumer via the brand's e-commerce platform, with subscription options available to encourage customer retention and loyalty. The company engages its community through ambassador programs, expert partnerships, and recipe content, positioning itself as more than a supplement seller but a lifestyle and performance brand. Oath Nutrition targets gym-goers, student athletes, casual fitness enthusiasts, and anyone seeking clean, effective nutritional support for an active lifestyle.