TIZZ

TIZZ is a Los Angeles-based beverage company founded by Todd Strauss-Schulson and Abe Schwartz, specializing in premium tangerine fizz beverages made with all-natural ingredients and 33% fresh fruit juice. The company was created by two entrepreneurs who wanted to capture the nostalgic taste of orange soda from their childhood while providing a healthier alternative without artificial chemicals or excessive sugar. TIZZ operates as a direct-to-consumer e-commerce brand through their website drinktizz.com, offering variety packs and individual 12-packs of their signature Tangerine Fizz product. The company emphasizes quality ingredients, natural fermentation processes, and premium positioning in the functional beverage market. With headquarters in Los Angeles, California, TIZZ serves the consumer packaged goods industry with a focus on health-conscious consumers seeking flavorful, natural beverage alternatives. The brand has gained recognition in the CPG accelerator community and maintains an active presence in specialty retail channels. TIZZ represents the growing trend of founder-led beverage brands that prioritize ingredient transparency, nostalgic flavor profiles, and direct consumer engagement through digital marketing and e-commerce platforms.