Tips Chips

A snack food company producing kettle-cooked potato chips fried entirely in 100% pure beef tallow, positioned against chips made with seed oils. The brand name is a contraction of Tallow plus Chips, and the company states it was founded out of frustration with chips loaded with seed oils and artificial ingredients, with a stated mission to make the cleanest, best-tasting chip. Products are kettle-cooked in small batches in non-deodorized beef tallow with no chemical stabilizers, and use a very short ingredient deck: non-GMO potatoes, beef tallow and sea salt, with white distilled vinegar added for the Salt & Vinegar flavor and real jalapeno seasoning for the Jalapeno flavor. Three flavors are offered - Sea Salt, Salt & Vinegar and Jalapeno - sold individually and in a variety pack. Dietary positioning covers seed oil free, gluten free, dairy free, non-GMO, keto friendly, paleo friendly and Whole30 compatible, with the company noting the chips contain none of the major eight allergens. Products are made in the United States and ship from Huntington Beach, California, typically within one to two business days, with free shipping to the lower 48 states. Distribution spans direct-to-consumer through the company's own online store, third-party retail on Amazon, bricks-and-mortar placement at Gelson's, and wholesale ordering through the Faire marketplace. Marketing on the site emphasizes an extra-crispy crunch and a richer flavor attributed to tallow frying, with customer reviews cited at over 15,000 buyers and a five-star rating. The legal entity is given on product detail pages as TIPS Chip Inc.