The Urgent Company

Berkeley, CA
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Berkeley, CA

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About

The Urgent Company, founded in 2020, is a consumer packaged goods (CPG) company specializing in animal-free dairy products. It was created to commercialize Perfect Day's animal-free whey protein. The company offers a range of innovative products under its brands, including Coolhaus, Brave Robot, and Modern Kitchen. These brands provide ice cream, cake mixes, cream cheese, and sports nutrition products, catering to consumers seeking sustainable and animal-free alternatives. The Urgent Company is now a subsidiary of Superlatus, Inc., which acquired it in August 2023.

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Specializes in animal-free dairy products using innovative technology.

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