The Tropical Agency

The Tropical Agency is a full-service public relations agency specializing in creative PR for disruptive brands. Founded as South Florida's fastest-growing PR firm, they focus on helping innovative companies step out of the shade and gain massive brand awareness through strategic storytelling and targeted media placements. The agency merges creative storytelling, targeted media placements, and affiliate partnerships to craft innovative PR services that deliver organic audience engagement superior to traditional paid advertising. Their client portfolio spans diverse industries including food and beverage (Cuban bakery chains, mushroom jerky, Asian-inspired hard seltzers, plant-based buttermilk products), wellness and cleaning products, meal prep services, and technology companies. Notable client successes include securing high-level national placements in Fast Company, Forbes, and CNBC, driving 200% spikes in website traffic, and achieving 60% monthly increases in lead generation. The agency has facilitated major retail partnerships including Nordstrom, Belk, and Hudson Bay Canada for their clients. Their approach involves becoming an integral part of client teams, creating fully customized PR services designed to hit specific goals while maintaining a balance of professionalism and camaraderie. The Tropical Agency has secured over 1,023 earned media hits and celebrated 5 years in business, establishing themselves as industry experts in scaling businesses nationally through innovative PR strategies and creative campaign development.