The Trade Group

Trade Group is a full-service trade show exhibit, event production, and branded environment company headquartered in Grapevine, Texas. Founded in 1986, the company has more than 40 years of experience helping brands stand out at trade shows, industry conferences, and live events across multiple verticals including automotive, food and beverage, gaming, defense, cybersecurity, aviation, and residential markets. Operating from a 350,000 square foot facility near Dallas-Fort Worth International Airport, Trade Group brings strategy, design, engineering, fabrication, graphics, logistics, and program support under one roof, offering clients comprehensive turnkey solutions from concept through post-show analytics.

The company's core service lines span four categories: exhibits, events, experiences, and environments. On the exhibit side, Trade Group designs and fabricates custom trade show booths, reusable display systems, and branded installations engineered to attract target buyers and drive measurable sales conversations. Their Exhibit Management Program (EMP) helps clients manage single-show or multi-show programs while maintaining brand consistency. A proprietary analytics platform, ExhibitIQ, tracks impressions and dwell time to inform future exhibit strategy.

In the events arena, Trade Group provides end-to-end production services including venue research, event design, AV and lighting, labor management, registration and housing management, broadcast and production, talent management, and post-event analytics. The company has executed high-profile launches such as the Rainbow Six Siege X event for Ubisoft, which generated more than one million cumulative livestream views and held the number one position on Twitch throughout the event.

For branded environments, Trade Group delivers design, strategic ideation, wood and steel fabrication, engineering services, graphics production, and technology integration for showrooms, offices, and retail spaces. The company also operates as a fractional marketing agency for clients who require strategic guidance beyond physical fabrication, helping brands maximize impact both on the show floor and across digital channels.

With a staff of more than 150 full-time employees across creative, production, project management, logistics, and client support, Trade Group is structured to serve global and industry-leading brands with dedicated, single-point-of-contact account management. The company has received numerous industry honors, including multiple Fab 50 listings from Event Marketer, recognition on the Inc. 5000 list of fastest-growing private companies, and the Dallas Business Journal Fast 50 award.