The Right Agency

The Right Agency is a multi-award-winning business-to-business public relations agency based in Leeds, UK, committed to getting under the skin of client organizations to deliver targeted, creative PR campaigns. The agency specializes in high-quality, compelling writing as the foundation for achieving meaningful, relevant coverage in target media. They serve clients across diverse sectors including manufacturing, IT, packaging, kitchen and bathroom industries, appliances, and industrial equipment. Notable clients include Glen Dimplex Appliances, AESSEALS, and Methven. The Right Agency focuses on commercially driven PR campaigns designed to increase brand awareness, generate leads, and support business growth. Their approach involves understanding complex products and industries, with expertise in reaching KBB (kitchen, bathroom, bedroom), merchant, and installer press. The agency prides itself on becoming a genuine extension of clients' marketing departments, working to understand companies and brands inside out while mastering industry marketplaces. They deliver award-winning B2B campaigns that grow bottom lines through strategic public relations, media relations, and targeted communications. The Right Agency's core strength lies in their ability to tackle steep learning curves for complex products covering multiple industries globally, delivering excellent results from day one through strong contacts and relationships within specialized trade press and industry publications.