The Power Group

The Power Group is a premier public relations firm based in Dallas, Texas, that specializes in strategic communication services for diverse industries including food and beverage, fashion, B2B, consumer packaged goods, and nonprofits. Founded and led by CEO Amy Power, the company positions itself as more than just a traditional PR agency, serving as consultants and partners to help clients tell their best stories and move their businesses forward. The firm offers comprehensive communication services including media relations, social media strategy and execution, community and influencer relations, crisis communication, and event planning and execution. Their approach combines old-school relationship building with innovative, fresh thinking to create powerful messaging for their clients. The Power Group has built an impressive portfolio of notable clients across various sectors, including Cotton Patch Cafe, Orangetheory Fitness, Mimi's Cafe, Golden Chick, Trufusion, Promised Land, Pollo Campero, Lala USA, and BenefitMall. Their work with Borden Dairy Company during the brand acquisition and portfolio relaunch demonstrates their expertise in managing complex brand transitions. The company has also successfully handled crisis communication situations, as evidenced by their work with WhichWich, where they transformed a potentially negative incident into positive national media attention across platforms like CNBC, Jay Leno, and AOL News. Client testimonials highlight the firm's professionalism, innovation, strategic approach, and flexibility in scaling services based on business needs and objectives. The Power Group's mission centers on being natural communicators and storytellers who use the power of communication to positively impact client perception and business outcomes. Their vision focuses on changing how PR agencies are perceived and what they are capable of achieving for clients, employees, and partners. The company culture is built around core values of doing the right thing, winning together, and creating happiness and fun, which is reflected in their team of dedicated professionals who are passionate about press releases, AP Style, and perfectly crafted communications.