The Mocktail Club

The Mocktail Club is a Belgian premium 0.0% beverage brand creating sophisticated, ready-to-serve cocktails for every drinking occasion.

Founded in 2017 by Marie Claessens, with co-founder Kaat Claessens joining in 2019, the brand was created from a simple belief: choosing not to drink alcohol should never mean compromising on taste, quality or experience.

The Mocktail Club develops premium alcohol-free cocktails made with carefully selected natural ingredients, including fruit juices, botanical infusions, herbs and spices. Rather than recreating classic alcoholic cocktails, the brand develops its own distinctive flavour combinations from scratch — no virgin mojitos or predictable alcohol-free copies. Each recipe is designed to stand on its own, with depth, complexity and a recognisable flavour identity.

Rather than positioning alcohol-free drinking around restriction or moderation, The Mocktail Club focuses on indulgence. Its drinks are designed for people who want a great cocktail, regardless of whether alcohol is part of the occasion. From dinner parties and celebrations to restaurants, bars and everyday moments, the brand aims to make 0.0% feel like a desirable choice in its own right.

The range includes a variety of still and sparkling flavour profiles, from fresh and herbaceous to fruity, spicy and floral. All products are ready to serve, making it easy to enjoy a premium cocktail experience simply by pouring over ice or serving chilled.

Today, The Mocktail Club is available across major Belgian retailers as well as premium hospitality venues, including more than 20 Michelin-starred chefs and restaurants. The brand is also expanding internationally, with growing distribution across European markets.

Based in Antwerp, The Mocktail Club combines strong product innovation with a premium yet accessible brand identity, positioning itself at the intersection of modern drinking culture, convenience and indulgence.

Its ambition is clear: to make alcohol-free cocktails a natural and exciting part of every drinking occasion; not as a substitute for something else, but as a category worth choosing on its own.