the drinkable company

The Drinkable Company is a cannabis beverage manufacturer specializing in THC-infused drinks crafted by seasoned beverage industry professionals. Founded in 2022 and operating under the brand drinkableco.com, the company was established by a team with decades of experience launching and scaling CPG beverage brands across retail and foodservice channels. The company's mission is to elevate the standard of cannabis beverages by combining deep industry expertise with a commitment to quality, taste, and responsible consumption.

The Drinkable Company's product portfolio includes a range of THC-infused drinks designed to suit various occasions and consumer needs. Key products include Swivel, a THC-infused beverage enhancer; BLK MGK Espresso Hemp Spirit, a hemp-infused espresso-based offering; and Zenith Cold Brew, a locally roasted cold brew coffee infused with cannabis. Each product is formulated with 5mg of full-spectrum cannabis oil per 12-ounce can, offering consumers a low-dose, controlled experience. The lineup is positioned as a healthier alternative to alcohol, featuring fewer than 100 calories per serving, low sugar content, antioxidant-rich ingredients, and no hangover effects.

The company targets adult consumers seeking functional, mood-enhancing beverages across categories including relaxation, energy, and focus. Its products are positioned within the rapidly growing non-alcoholic and hemp-derived THC beverage segment and are available through liquor store retail channels. The Drinkable Company competes in the emerging cannabis beverage space by emphasizing natural ingredients, fast-acting formulations, and palate-pleasing flavor variety.

Leadership brings extensive CPG and beverage entrepreneurship credentials. Co-founder and CEO Mark Mahoney has a four-decade track record that includes brands such as Powell & Mahoney Craft Cocktails, Mixerz Napa Valley Cocktails, Atomic Coffee Roasters, and Atomic Black Coffee Liqueur, as well as foodservice brands and national private label relationships with customers including Sysco, Caribou Coffee, Loblaws, Sur La Table, and Williams Sonoma. Mahoney also has direct experience in contract bottling, having helped numerous entrepreneurs launch and scale beverage products. His early advisory role with LEVIA, the first cannabis beverage line brought to market in Massachusetts, further informs the company's approach to the cannabis beverage category.

The Drinkable Company differentiates itself through its beverage-first philosophy, applying traditional CPG brand-building discipline to the cannabis space. Its formulations are described as fast-acting, naturally derived, and carefully dosed, appealing to health-conscious consumers and those seeking an alternative to alcoholic beverages. The brand's positioning bridges the gap between mainstream beverage culture and the emerging cannabis wellness market.