The Cycle Store

The Cycle is a women-owned functional beverage brand producing cycle-synced botanical drinks formulated to support women through periods, perimenopause, and menopause. Founded by Anastasia, a former tech executive and Director of Product at Snapchat, the brand was born from her personal experience managing PMDD and her familiarity with sea buckthorn, a botanically rich ingredient common in Eastern Europe. The company's product line centers on sea buckthorn puree as its hero ingredient, valued as a natural and bioavailable source of Omega-7 fatty acids, which the brand highlights for supporting inflammatory balance. Each product is a ready-to-drink canned beverage designed to be consumed like a mocktail, combining sea buckthorn with cold-brewed organic herbal extracts tailored to specific phases of the menstrual and hormonal cycle. The product lineup includes four distinct SKUs: a Luteal Phase formula featuring Chaste Berry, Shatavari Root, and Dandelion Root for the week before menstruation; a Period Comfort formula with Nettle Leaf, Raspberry Leaf, and Lemon Balm for use during menstruation; a Perimenopause Comfort formula incorporating Black Cohosh, Maca Root, and Nettle Leaf; and a Menopause Comfort formula blending Hops Flower, Lemon Balm, Sage, and Nettle Leaf for post-menopausal support. All formulas share a clean ingredient philosophy: no added sugar, no caffeine, no artificial colors, sweeteners, or preservatives, and are sweetened naturally with organic monk fruit extract. Ingredients across the line are predominantly certified organic, including the herbal extracts and sea buckthorn puree. The beverages are liquid-format functional products, a deliberate formulation choice intended to improve bioavailability and deliver effective doses. The brand targets women seeking natural, food-first alternatives to traditional supplements for hormonal health and menstrual comfort. Products are positioned as both functional and enjoyable, designed to serve as a comforting daily ritual rather than a clinical intervention. The Cycle is available through retail partners and direct-to-consumer channels.