Taste Tomorrow Ventures

Taste Tomorrow Ventures (TTV) is a venture capital firm headquartered in El Segundo, California, focused exclusively on early-stage innovation in the better-for-you consumer packaged goods sector. The firm targets non-alcoholic beverages, food, and snack brands that are aligned with powerful macro consumer trends including functionality, ingredient innovation, and packaging sustainability. Rather than a traditional passive investor, TTV operates as a hands-on growth partner for the founders and management teams it backs.

The firm invests up to $2 million per company, typically partnering with brands that have annual revenues under $20 million. This early-stage focus allows TTV to engage with companies at a critical inflection point, providing not just capital but also strategic guidance, operational expertise, and deep industry connections. The team brings extensive experience across thousands of consumer brands and multiple CPG sectors, giving portfolio companies a meaningful competitive advantage in navigating today's rapidly evolving retail and foodservice landscape.

TTV's core investment thesis centers on category disruption and profitable growth. The firm seeks out entrepreneurs who are reinventing established categories, whether through novel functional ingredients, innovative product formats, or differentiated positioning. Portfolio investments have included brands such as Better Sour, reflecting TTV's commitment to emerging beverage and snack concepts with strong consumer resonance.

The leadership team comprises seasoned CPG industry veterans, co-founders, and operating partners with backgrounds spanning brand building, distribution expansion, and go-to-market strategy. By combining capital with hands-on expertise, TTV helps founders accelerate growth, expand distribution channels, and unlock long-term enterprise value. The firm's collaborative approach is designed to bridge the gap between promising early-stage brands and scalable, market-leading businesses in the competitive better-for-you food and beverage landscape.