TAN | LINE

Tan Line is a better-for-you ready-to-drink (RTD) alcoholic beverage brand based in Michigan. The company produces canned cocktails made with a base of real coconut water and real fruit juice combined with vodka, positioning itself as a premium alternative to hard seltzers in the fast-growing RTD alcoholic beverage segment. Each can delivers 4.2% ABV, 100 calories, and zero grams of added sugar, catering to health-conscious consumers who seek a cleaner, more flavorful alcohol option without sacrificing taste or refreshment. The product line is gluten-free, vegan, and dairy-free, and contains no artificial sweeteners, colors, or preservatives, aligning with clean-label consumer trends. Tan Line currently offers four flavors — Coconut, Pineapple, Lime Mint, and Black Cherry — sold in variety 8-packs and available as a 24-can variety bundle online with direct-to-consumer shipping. The brand competes directly with well-known RTD products like High Noon and Surfside, differentiating itself through the coconut water base that provides a smoother, lightly carbonated drinking experience with a tropical character distinct from traditional hard seltzers. The coconut water ingredient also brings natural electrolytes to the formula, giving the brand a subtle wellness-adjacent positioning without making overt health claims. In terms of retail presence, Tan Line is currently distributed through select retail stores, bars, and golf courses across Michigan, with expansion into additional states and retail channels planned. The brand also sells merchandise and offers free shipping on qualifying online orders, demonstrating a direct-to-consumer focus alongside traditional retail distribution. Tan Line targets warm-weather, outdoor-lifestyle consumers looking for a lighter, cleaner cocktail experience suitable for social occasions ranging from beach days to golf outings.