Tactical Snacks

Tactical Snacks is a veteran-owned consumer packaged goods company specializing in better-for-you, tactical-themed gummy snacks and protein products designed for military personnel, law enforcement, first responders, and tactical lifestyle enthusiasts. The company offers low-sugar, guilt-free snacks with only 55 calories per serving, including sour gummy varieties in flavors like Watermelon Overwatch, Breach Peach, Green Apple Rattle, and Strawberry Strike. Their protein line features 8g of premium collagen protein per serving. Founded by Greg Potapenko, the company focuses on creating portable, gear-compatible snacks that fit into mag pouches and tactical equipment. Tactical Snacks has been featured in prominent publications including Guns & Ammo magazine and RECOIL magazine, and has exhibited at major industry events like SHOT Show. The company operates through direct-to-consumer e-commerce, Amazon, and is expanding into retail partnerships. Their products are manufactured with a focus on health-conscious ingredients, avoiding traditional junk food components while maintaining full flavor profiles. The brand emphasizes its military and tactical heritage, targeting consumers who live active, mission-focused lifestyles and need convenient, healthy fuel that aligns with their gear and operational requirements.