T.A. Solberg Co., Inc.

T.A. Solberg Company, Inc. is a privately held, multi-industry holding company headquartered in the Northwoods region of Wisconsin, operating across six distinct business sectors with over 600 associates. Founded in 1971 by Trygve (Trig) and Tula Solberg with a single small grocery store in Land O'Lakes, Wisconsin, the company has grown into a diversified enterprise serving communities in Minocqua, Eagle River, Rhinelander, and Tomahawk. Its core business divisions span Grocery, Retail and Fuel Centers, Real Estate, Manufacturing, Transportation and Warehousing, Small Business, and Aviation. The flagship consumer-facing brand, Trig's, operates a collection of full-service grocery stores across Northern Wisconsin. Rather than functioning as a traditional chain, each Trig's location is designed to reflect and serve its individual community, offering a comprehensive one-stop shopping experience. Store amenities include an expansive deli department featuring Sushi With Gusto and Fresh and Fast chef-inspired prepped and ready-to-cook meals, a full-service meat counter, Cellar 70 Wine and Spirits, and a full-service Healthmart pharmacy. In the manufacturing and food production space, T.A. Solberg operates capabilities that support its retail operations, though specific product lines are part of a broader diversified portfolio. The company's transportation and warehouse division supports its supply chain across the Northern Wisconsin region. The aviation division notably includes a fixed-wing Medevac aircraft that serves the Northwoods area, reflecting the company's deep integration into the fabric of the communities it operates in. In 2019, founder Trig Solberg received the Thomas K. Zaucha Entrepreneurial Excellence Award from the National Grocers Association, one of the most prestigious honors in the independent grocery sector, recognizing persistence, vision, and creative entrepreneurship. The company employs associates across multiple disciplines, offering development opportunities in leadership, business operations, retail merchandising, and culinary skills. T.A. Solberg's long-term sustainability is institutionalized through the Solberg Foundation, a community foundation established to ensure the continued operation of Trig's grocery stores and to channel significant charitable resources into local education, natural resources, conservation, veterans' services, and healthcare. In 2024, the company donated approximately $2 million annually to local organizations. The business is deeply rooted in independent, community-oriented retail and manufacturing operations in rural Wisconsin.