Summer Camp

Summer Camp is a beverage brand offering liquid iced tea extracts designed to deliver a specialty tea experience in five seconds or less. The company produces a line of concentrated liquid tea extracts that consumers add to water or their preferred beverage, enabling quick preparation without sacrificing flavor complexity or quality. The product line spans multiple tea varieties, including Peach Black, Mango Oolong, Lemon Yuzu Jasmine Green, and an unsweetened Jasmine Green option, as well as a Variety Pack for those looking to sample the full range. Each product is formulated with 0–5 grams of sugar, making the line appealing to health-conscious consumers seeking lower-sugar beverage alternatives. The brand also incorporates energy and focus adaptogens into its formulations, positioning the products at the intersection of functional wellness beverages and premium specialty tea. All products carry a Non-GMO designation, reflecting the brand's commitment to clean-label ingredients. Summer Camp targets consumers who appreciate specialty tea flavors—such as oolong, jasmine green, and yuzu-infused blends—but desire the convenience of rapid preparation. The liquid extract format differentiates the brand from traditional tea bags, loose-leaf teas, and powdered drink mixes by offering a shelf-stable, fast-dissolving concentrated form. The inclusion of adaptogens aligns the brand with the growing functional beverage segment, appealing to wellness-oriented shoppers in both direct-to-consumer and retail channels. The product is packaged in boxed sets, suggesting a subscription or multi-unit retail model suitable for e-commerce and specialty retail environments.