Sugarlands Distilling

Sugarlands Distilling Co. is a craft spirits producer based in Gatlinburg, Tennessee, known for its award-winning moonshine and diverse portfolio of distilled beverages. The company produces a wide range of spirits including moonshine, flavored whiskey, rum, vodka, and its signature Sippin' Cream line — a dessert-inspired cream liqueur offered in multiple flavors. Operating from a distillery located in the heart of Gatlinburg, Sugarlands has built a reputation as both a regional destination and a nationally distributed craft spirits brand.

The company's product lineup spans several distinct categories. Its core moonshine offerings have earned industry recognition and serve as the foundation of the brand. The Sugarlands Sippin' Cream line positions itself as a dessert-in-a-jar experience, appealing to consumers seeking indulgent, flavored cream liqueurs. High Rock Vodka, another product under the Sugarlands umbrella, is distinguished by its sugar maple filtration process and seven-times distillation, targeting premium vodka consumers. Roaming Man Whiskey and Broken Antler Flavored Whiskey round out the whiskey category, broadening the brand's appeal across traditional and flavored whiskey segments.

Sugarlands Distilling Co. operates a visitor-facing distillery experience in Gatlinburg, inviting consumers to tour the facility, sample products, and engage directly with the brand. The Hidden Stave is an experiential offering within the distillery that can be booked for visits, reflecting the company's investment in craft spirits tourism — a growing segment in the Tennessee spirits industry. This direct-to-consumer engagement complements the brand's broader retail distribution network, which extends across multiple states.

The company targets both on-premise and off-premise retail channels, with distribution reach that allows consumers to locate products through a store-finder tool. This dual approach — combining destination distillery tourism with wide retail availability — positions Sugarlands as a versatile player in the craft spirits market. Its Appalachian heritage and Gatlinburg location are central to its brand identity, connecting its products to the moonshine-making traditions of the Great Smoky Mountains region.