Subourbon Life

Subourbon Life is an innovative beverage company specializing in premium canned bourbon cocktails that bridge the gap between traditional bourbon and modern convenience. The company produces a signature soft, crushable pink lemonade cocktail made with authentic 6-year barrel-aged bourbon, all-natural lemon juice, natural sweetness, and fresh mint. Unlike typical canned cocktails, Subourbon Life's products are not carbonated and feature a smooth, easy-drinking profile that appeals to both bourbon enthusiasts and vodka/tequila drinkers seeking a lighter, more approachable bourbon-based option. The company focuses on creating daytime-appropriate bourbon cocktails that maintain premium quality while offering the convenience of ready-to-drink packaging. Founded by bourbon enthusiast Jen Hardell, Subourbon Life has positioned itself in the growing canned cocktail market by emphasizing authentic ingredients, quality craftsmanship, and accessibility. The company serves the food and beverage retail industry with products available through various retail channels and has launched crowdfunding campaigns to expand market reach. Their marketing strategy centers around 'Finding Your People' - connecting with consumers who appreciate premium, crushable bourbon cocktails. The brand targets consumers looking for sophisticated yet approachable alcoholic beverages that can be enjoyed in various social settings. Subourbon Life represents the evolution of bourbon consumption, making premium bourbon cocktails accessible to a broader demographic while maintaining the integrity and quality associated with aged bourbon spirits.