Studio Soif

Studio Soif is a full-service public relations and strategic communications agency specializing in purpose-led and breakthrough consumer brands. Founded by Courtney Cochran, a communications strategist with over 15 years of experience spanning CPG, food tech, and entertainment, the agency is built around the belief that brands standing for something deeper than transactions are best positioned to win in today's market. The name 'Soif' is derived from the French word for thirst — connoting a deep yearning or craving — and reflects the agency's philosophy of working with bold, courageous makers who inspire that same intensity in their audiences. Studio Soif offers a bespoke suite of communications services designed to build, protect, and enhance brand reputation through impactful storytelling. Core capabilities include earned media outreach, targeted press coverage, influential awards campaigns, earned speaking opportunities, creator collaborations, and crisis communications. The agency takes a data-driven approach, leveraging next-generation tools and technology to track outcomes against client goals and competitive benchmarks, ensuring that narrative efforts translate into measurable business impact. Studio Soif has particular depth in sustainability and impact communications, with demonstrated expertise in building compelling narratives around certifications such as B Corp, Regenerative Organic Certification, and Climate Neutral designations. The agency has a strong track record in the food and beverage sector, including food technology and alternative proteins, wine and spirits, and broader CPG categories. Founder Courtney Cochran previously led brand and communications at The EVERY Company, a Series C-stage food tech startup producing animal-free egg proteins, where she oversaw product launches and life cycle assessments. Prior to that, she served as Director of Public Relations and Corporate Communications at Fetzer Vineyards (now Bonterra Organic Estates), one of the nation's leading wine marketers, and held a senior communications role at Gallo overseeing the LUX imported wines portfolio. Her beverage alcohol expertise spans popular-priced to ultra-luxury wine segments. Cochran holds a BA Magna Cum Laude and an MBA from UCLA Anderson, is a Certified Sommelier, and is a published author. Studio Soif is best suited for emerging and growth-stage brands in CPG, food tech, and adjacent categories seeking to build reputational equity, drive consumer loyalty, and connect meaningfully with purpose-driven audiences.