Stride Social

Stride Social is a creator-founded influencer marketing and talent management agency established in 2021 and headquartered in the United Kingdom. Operating under the Stride Group umbrella alongside its sister division Stride Talent, the agency was co-founded by Alex Hendy, a former content creator with over 6 million social media followers, and Ollie Kitson, an entrepreneur with a background in e-commerce and brand building. The agency positions itself as one of the first influencer marketing firms built by creators, giving it an insider perspective on the needs of both talent and brands.

Stride Social offers a comprehensive suite of influencer marketing services designed to help consumer brands scale through data-driven strategies. Its core service offering includes high-volume influencer advertising campaigns across TikTok, Instagram, YouTube, and LinkedIn, managing the full campaign lifecycle from initial concept and creative briefing through talent communication and performance reporting. The agency has distributed over $5 million to influencers since its founding and collectively brings more than 21 years of industry experience across its team.

A key service pillar is User-Generated Content (UGC) production, where the agency helps brands generate authentic, high-converting content at scale for paid advertising and organic social media use. This spans multiple verticals including fashion, consumer tech, and lifestyle products, with capacity to produce up to 500 UGC assets per month. Content is fully tailored to the brand's identity and target audience.

Through its Stride Talent management division, the agency represents a curated roster of top-tier creators across various niches, acting as an intermediary between influencers and brand partners. The division supports creator career development, brand collaborations, and long-term career sustainability. Beyond traditional talent management, Stride also helps creators build independent business ecosystems — including end-to-end product development, custom mobile app launches, and content syndication across platforms such as Facebook and MSN to generate passive revenue streams.

Additionally, Stride Social offers a turnkey TikTok Shop and livestream commerce solution, providing shop integration, custom livestream set design, sales-trained on-screen presenters, and backend operational support to maximize e-commerce revenue through social commerce channels.

The agency's client base includes consumer electronics brands such as Govee, gaming companies such as Papaya Gaming, and a broad range of direct-to-consumer product brands. Testimonials from both brand clients and creators highlight the agency's responsiveness, flexibility, and negotiation capabilities. Stride Social is particularly well-suited for product-based CPG and DTC companies seeking scalable influencer-driven marketing solutions.