Stiller's Soda

Stiller's Soda is a beverage brand founded by Ben Stiller, a self-described soda enthusiast who set out to reimagine classic carbonated soft drinks with a healthier nutritional profile. The company produces a range of all-natural, low-calorie sodas inspired by traditional, nostalgic soda flavors. Rather than abandoning the beloved taste profiles that soda drinkers have long enjoyed, Stiller's Soda focuses on recreating those familiar, classic flavor experiences while eliminating artificial colors, artificial flavors, and excess sugar that are common in conventional soda formulations. The brand positions itself at the intersection of indulgence and better-for-you beverage options, appealing to consumers who want to enjoy carbonated soft drinks without compromising on ingredients or health considerations. Currently distributed in the New York City and Tri-State area, Stiller's Soda targets health-conscious soda lovers, natural food retailers, and specialty beverage channels. The brand's core message emphasizes authenticity and a genuine passion for the soda category, differentiating itself from both mass-market conventional sodas and the broader functional or sparkling water segment by staying true to the soda-drinking experience. Its product line is built around clean-label principles, using natural ingredients to deliver carbonated beverages that taste recognizably like classic sodas while meeting modern consumer demand for transparency and reduced-sugar formulations.