Square Baby

Square Baby, founded in 2018 and headquartered in Orinda, California, is a nutrition-focused baby food company offering customizable meal plans designed to provide 100% of a baby's daily nutritional needs. Rooted in nutrition science, the company was established by Katie Thomson, MS, RDN, and Kendall Glynn, MS, CGC, who sought to create balanced, organic meals tailored to infants' developmental stages and dietary requirements. Square Baby's offerings include a variety of veggie-forward, balanced meals that incorporate organic vegetables, fruits, whole and sprouted grains, proteins, and healthy fats. Notably, the company is the only baby food provider to offer an allergen introduction menu featuring all Top 8 allergens, aligning with research suggesting that early and consistent exposure to allergens may help prevent food allergies. Committed to quality and safety, Square Baby's products are tested for heavy metals and have received the Clean Label Project's Purity Award. The company also emphasizes sustainability, utilizing packaging made from 100% post-consumer materials and ensuring all packaging components are recyclable or compostable. Through its 'Good Feeds' initiative, Square Baby donates 10 meals to Feeding America for every social media post shared with @squarebabyfood and #goodfeeds, reflecting its dedication to combating child hunger.