Soda Pop Public Relations

Soda Pop Public Relations (SPPR) is a boutique PR and influencer marketing agency founded in Los Angeles in 2011, specializing in campaigns, launches, and events for food, beverage, and lifestyle brands. The company's mission is to help inspire brands to rethink how to create awareness and credibility through a fresh mix of media relations, influencer marketing, and strategic partnerships. SPPR's sweet spot is launching emerging brands and helping challenger brands grow within the competitive food and beverage marketplace. The agency serves as strategic advisors, storytellers, and creative solution finders for their clients, developing comprehensive campaigns that leverage seasonal opportunities and authentic founder stories. Their expertise includes media relations, influencer partnerships, product launches, brand awareness campaigns, and social media strategy. SPPR has successfully worked with notable clients including Crisp & Crude, Alden's Ice Cream, and MIZO, securing coverage in major outlets such as Food Network and PopSugar. The agency's approach focuses on creating stealth marketing strategies that directly increase brand awareness and drive higher sales velocities for retail partners. Their team of experienced professionals understands the unique challenges facing food and beverage entrepreneurs and provides tailored solutions that combine traditional PR tactics with modern influencer marketing techniques. SPPR's track record demonstrates their ability to secure national recognition for emerging brands while building authentic social campaigns that resonate with target audiences and drive measurable business results.