Social Studies

Social Studies is an influencer marketing agency and technology platform specializing in micro-influencer strategy, creator discovery, and brand advocacy programs for consumer-facing companies. Founded during the earliest days of influencer marketing, the agency has spent more than a decade developing proprietary methodologies and building deep expertise in the creator economy. The company positions itself as a talent-agnostic partner, meaning it is not constrained by exclusive rosters or predetermined talent relationships, but instead leverages data-driven discovery to identify the most relevant creators for each client's specific brand narrative and target audience. Social Studies serves a broad range of consumer brands, with notable work across categories including travel and luxury goods, food and beverage, entertainment and media, and consumer packaged goods. Past clients include RIMOWA, Glossier, Domino's Pizza, Jack in the Box, Comcast Xfinity, and Boston Beer Corp., demonstrating the agency's ability to execute across both emerging direct-to-consumer brands and large multinational corporations. The agency introduced and helped define the concept of the influencer agency of record (iAOR) in 2018, earning a strategic seat alongside performance, growth, creative, and communications teams within client marketing organizations. At the core of Social Studies' offering is its proprietary Community Clustering™ Model, a human-led and data-enhanced talent discovery framework designed to identify creators who hold genuine influence within the specific community networks that matter most to a given brand. This approach prioritizes audience quality and relevance over raw follower counts, reflecting the agency's philosophy that true influence is distributed across overlapping community networks rather than concentrated in celebrity followings. Services span the full influencer marketing lifecycle, including strategic insights and social research, cultural trend tracking, time-bound campaign activation for product launches and seasonal moments, always-on brand ambassador programming, and paid media amplification of creator content. The agency is designed to serve brands at various stages of maturity, from those just beginning to explore influencer marketing to established companies seeking to scale existing programs into measurable, repeatable systems. Social Studies emphasizes measurable outcomes, integrating KPI tracking and adaptive execution across all programs to ensure influencer investments deliver against both brand recognition and conversion goals.